STEM Explorers | Brand Identity
STEM Explorers is a summer camp designed to ignite curiosity and cultivate a passion for science, technology, engineering and mathematics (STEM) in children aged 5 to 13. Our team created a cohesive brand identity that captures the camp’s interactive experience, with sub-brand identities and branded character illustrations to emphasize the specific focus areas within STEM. This brand identity was thoroughly explored and applied across a comprehensive set of brand guidelines and various marketing materials.